Matthew Foley

I'm Matt, a creative copywriter, editor, and strategist turning complex ideas into powerful stories and high-performing campaigns. My background spans journalism, digital media, and finance — giving me the instincts and discipline to tell stories that make people care.


Work

From investigative journalism to thematic content series and marketing campaigns, my work is rooted in the psychological and emotional drivers that connect us as humans. I've written a lot. Here are some examples:

You can find more links and samples of my work here:


About

I’m a copywriter, editor, and marketing strategist with 10 years of experience crafting long-form and social-native narratives that humanize complex topics.My writing career began in journalism before transitioning to financial writing and marketing — so I've seen both the editorial and product sides of the journey. I understand how to research and report a story, structure it, and shape a narrative that earns trust and drives action. Luckily, I've had the chance to produce content for some great brands. Here are a few:

Along the way, I've acquired deep expertise in a range of critical content and marketing skills:

Research & ReportingCopywriting & EditingEmail lifecycle marketingData analysis & reporting
Longform StorytellingBrand voice & toneMarket researchConversion copywriting
Editorial judgementCampaign managementFinancial writingA/B testing

Contact

Let's build together. I'm available for copywriting, editing, content strategy, and campaign work.